Everything you Need to Know about Shopping for your Bridesmaid Gowns

You’re newly engaged, wedding planning is well under way and it’s time to start thinking about shopping for your bridesmaid gowns. Hopefully you’ve already popped the question to your best girls (we’ve got lots of lovely gift ideas right here), but don’t think your team of ‘maids have got to don head-to-toe tulle gowns that just aren’t your ‘thing’. Whether you’ve got two or ten bridesmaids, chances are you’ll be shopping for various shapes, sizes and styles – which is no easy feat! Take the stress out of your bridesmaid dress shopping and take it in your stride with our quick tips…


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Think about whether or not you’re going to give your girls complete freedom when it comes to choosing their dresses or if they’re under strict instructions to stick to a particular palette or theme. If you’re feeling quite relaxed about what they wear, we suggest offering a few pointers, so they have some guidance when they begin the search. This way, you’ll also limit the admin and questions! For instance, if your ‘maids are rocking mismatched gowns you could offer some direction with the colours and shades they can choose from. The Wedding Edit has a selection of swoon-worthy shades to choose from – oyster, dusky pink, and luxe navy – the options are endless!
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Mismatched bridesmaid gowns are always a winner in our eyes and it also means your bride tribe are more likely to feel comfortable and confident in a dress of their own choice. However, it’s important to ensure one element of each gown remains the same so that your bridesmaids still look coordinated, rather than being mistaken for guests. We recommend keeping the same neckline, dress length, colour or hair accessory.
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Make your bridesmaid dress shopping fun! This is a once-in-a-lifetime opportunity to get all your favourite girls together for some serious retail therapy so get the bubbles involved. Make a day out of it – order your gowns and have a major trying on session at home, with plenty of fizz. This is also a perfect ice breaker too for those who haven’t met each other yet. It’s a great excuse for a girly day trying on plenty of dresses and it’s productive too. Order in one of the girls night in boxes which includes 4x face masks and a magnum bottle of Lady A Rose, and make a night of it!


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Don’t forget to think about the season that you’re getting wed as this will have a huge impact on the bridesmaid dresses you choose for your girls. For spring and summer, you may want to check out our selection of elegant pastel gowns, or you may fancy florals for your wedding day. If you’re tying the knot in the chillier months, make sure your ‘maids stay warm with a long sleeve option or thicker material.


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While we’re on the topic of accessories, we have tonnes of shoes, jewellery and beauty products to spoil your bridesmaids with. You’ll need to consider whether your girls are wearing the same hair styles to pick out the perfect accessories. Have a little peruse through our Accessories Edit, where you can gift them jewellery or spoil them with some luxe pre-wedding pamper on the lead up to the day.

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Take the time to ensure each and every bridesmaid feels totally happy wearing their dress down the aisle. They need to feel confident, comfortable and excited to be donning their dress for the duration of your wedding day, so check in and ensure they are wedding day ready.




Now you’re completely clued up on all-things bridesmaid dress shopping, the fun part can start! Head over to our Bridesmaid Dress Range and get browsing. If you need a helping hand with styling or advice or an inspo fix, drop us a note and The Wedding Edit would love to help.



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